AN INTELLECTUAL PROPERTY (IP) STRATEGY – A MUST-HAVE FOR BUSINESSES IN TODAY’S TECHNOLOGICAL WORLD

INTRODUCTION The need to adapt to the ever-changing customer/consumer demands and market realities is driving businesses to be innovative at a never-before-seen pace in order to stay relevant and competitive. This trend is further driven by the roles technology and human ingenuity are playing in finding solutions for the many challenges being witnessed across consumer/customer […]